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Course Code : MS-01
Course Title : Management Functions and Behaviour
Assignment Code : MS- 01/TMA/SEM-I/2017
1. Why are managers required to have / acquire different
skills sets at various levels of their career? Explain the concept and its
significance with suitable examples from the organisation you have served in,
or you are familiar with.
2. State and explain the steps involved in MBO process.
Also explain the pre-requisite for successful implementation of MBO quoting
examples from the organisation you have worked in or you are aware of.
3. Briefly explain the sources of conflict and the impact
it has on individuals, groups, and organisations. Cite examples from your
organisational experience or the experience you are aware of.
4. What is control? What are the pre-requisite and
characteristics of effective control system? Explain with the help of examples
you have had in an organizational set up. Briefly describe the organisation you
are referring to.
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Course Code : MS - 2
Course Title : Management of Human Resources
Assignement Code : MS-2 /TMA/SEM – I/2017
1. What are the primary objectives, focus, and purpose of
Selection Tests and Interview in the whole process of Hiring in organisational
set up? Critically examine their usefulness and importance in the short term
and long term functioning and culture of the organisation. Draw from the
experiences you are familiar with. Describe the organisation and the situation
you are referring to.
2. What are the major „problems/errors‟ which came in the
way of „Effective Performance Appraisal Systems‟ of any organization? Describe
and explain with the help of your organizational experiences or the ones you
are familiar with. Briefly explain the organization, situation and its fall out
too support your reply.
3. Critically evaluate the state of workers‟
participation in Management in the present day business scenario. Explain with
examples your answer giving due details of the organizations and the sources
you are referring to.
4. What are the “Principles of Learning” which are
followed in developing „Effective Training Programmes‟? Critically evaluate the
„Training Environment‟ you are exposed to vis-Ã -vis the „Principles of
learning‟ followed/not followed or the ones you are aware of. Briefly describe
the situation and the organization to logically support your replies.
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Course Code : MS-03
Course Title : Economic and Social Environment
Assignment Code : MS-03/TMA/SEM-I/2017
1. a) Explain the reasons why a business manager be concerned
with business environment?
b) Discuss how non-economic environment affects business
decisions giving examples.
2. What are the major factors of widespread sickness
among the SSI units? How can sickness be identified? Suggest measures to
enhance economic viability of the segment.
3. Examine the progress of Indian economy towards
globalization in the post reform years. Comment on the slow pace of progress of
globalization and identify the major reasons.
4. a) What are the major problems of fiscal policy?
Describe.
a) Is the growth of public expenditure in India
justified? Discuss.
5. Explain major trends in volume, composition and
direction of India’s foreign trade in recent years. Do you think that these
trends portray a favorable trade environment in the country?
6. Write short notes on the following:
a) Balance of Payments
b) Role of Public Sector
c) Economic Development and Economic Growth
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Course Code : MS-04
Course Title : Accounting and Finance for Managers
Assignment Code : MS-04/TMA/SEM-I/2017
1. “ Accountancy is an Information System” do you agree?
Substantiate your answer with reasons. How does an Accountant help in planning
and controlling a large commercial organisation? Explain.
2. Prepare Cash Budget for April-Oct. 2017 from the
information relating to Shah Agencies, a trading concern:-
Balance Sheet as on 31st March, 2017
Liabilities Rs. Assets Rs.
Proprietor’s Capital 1,00,000 Cash 20,500
Outstanding Liabilities 17,000 Stock 50,500
Sundry debtors 26,000
Furniture 25,000
Dep. 5,000 20,000
----------- ----------- ---------
1,17,000 1,17,000
Sales and salaries for different months are expected to
be as under:
Months Sales Salaries
April 80,000 3,000
May 52,000 2,500
June 50,000 35,000
July 75,000 4,000
August 90,000 4,000
September 35,000 3,000
October 25,000 3,000
The other expenses per month are: Rent Rs. 1,000,
Depreciation Rs. 1,000, Misc. Expenses Rs. 500 and Commission 1% of sales. Of
the sales, 80% is on credit and 20% for cash. 70% of the credit sales are
collected in one month and the balance in two months. Debtors on March 31, 2017
represent Rs. 6,000 in respect of sales of February and Rs. 20,000 in respect
of sales of March. There are no debt losses. Gross profit on sales on an
average is 30%. Purchases equal to the next month’s sales are made every month
and they are paid during the month in which they are made. The firm maintains a
minimum cash balance of Rs. 10,000. Cash deficiencies are made up bank loans
which are repaid at the earliest available opportunity and cash in excess of
Rs. 15,000 is invested in securities (Interest on bank loans and securities is
to be ignored). Outstanding liabilities remain unchanged.
3. Taking a suitable example and explain how the
semi-variable costs will be segregated into fixed and variable using the
Scattergraph Method.
4. Aditi Ltd. is considering the selection of one a pair
of mutually exclusive investment projects. Both would involve purchase of
machinery with a life of 5 years.
Project 1 would generate annual cash flows (receipts less
payments) of Rs. 2,00,000; the machinery would cost Rs. 5,56,000 and have a
scrap value of Rs. 56,000.
Project 2 would generate annual cash flows of
Rs.5,00,000; the machinery would cost Rs. 16,16,000 and have a scrap value of
Rs. 4,31,000.
Company use the straight line method for providing
depreciation. Its cost of capital is 15% per annum. Assume that annual cash
flows arise on the anniversaries of the initial outlay, that there will be no
price changes over the project lives and that acceptance of one of the projects
will not alter the required amount of working capital.
You are required to:
(a) Calculate for each project:
(i) the accounting rate or return (ratio, over project
life, of average accounting profit to average book value of investment) to
nearest 1%.
(ii) the net present value
(iii) the internal rate or return (D.C.F. yield) to
nearest 1%, and
(iv) the pay back period to one decimal place, and
(b) State which project you would select for acceptance,
if either, giving reasons for your choice of criterion to guide the decision.
Ignore taxation.
5. “ Dividend can be paid only out of profits”. Explain
this statement and also discuss your role as a Finance Management in matters of
dividend policy?
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Course Code : MS-05
Course Title : Management of Machines and Materials
Assignment No. : MS-05/TMA /SEM-I/2017
1. “Product development and design is basically a
research and development activity”. Elaborate the statement with suitable
examples.
2. What is work sampling? Why is it called a fact-finding
tool? Describe some uses of work sampling.
3. Practical job shops are much more complicated and may
have hundreds of matching centres and thousands of jobs. Comment! Why do we
resort to priority dispatching rules for sequencing jobs at each machine
centre? Describe these rules.
4. How can FAST diagram act as a Value Engineering tool.
Explain the basic methodology of FAST diagrams with the help of an example.
5. Write a brief note on need and role of classification,
codification and standardization in the context of materials management from
the viewpoint of planning, control, purchase and inventory management.
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Course Code : MS-6
Course Title : Marketing for Managers
Assignment Code : MS-6/TMA/SEM-I/2017
1. (a) Define Marketing and discuss its scope as an
exchange process between the firm and its customers. Illustrate with two suitable
examples of your choice.
(b) Scan various secondary data sources available to you
and collect relevant data historically to discuss the importance of Marketing
in an emerging economy like India.
2. (a) Explain the term Market Planning. Discuss the
elements of Marketing Mix and their role in formulating suitable strategy in
the following situations.
(i) Chain of Computer training centers
(ii) Premium Unisex Talcum powder.
(b) Define Market Segmentation and discuss its scope and
the bases of segmentation that are relevant to the Indian Marketer.
3. (a) Who is a Consumer? Elaborate giving suitable
examples. Why it is necessary for marketers to have a sound knowledge of the
end user and their behavior. Discuss.
(b) Distinguish between New Product Development with
Product Life Cycle with an example.
4. (a) What is pricing? What are the major objectives of
pricing for a marketer? Explain with suitable example the various pricing
methods available to the marketer.
(b) What make Distribution as one of the core function in
a manufacturing concern? List out and discuss the major channels of
distribution that you are familiar with suitable examples.
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Course Code : MS-07
Course Title : Information Systems for Managers
Assignment Code : MS-07/TMA/SEM-I/2017
1. What is open source software? Where can one find Open
Source software? Isn't it hard to get reliable support for open-source
software? Explain the differences between commercial software, shareware, open
source software, freeware, and public domain software.
2. What is change in the focus of operations management?
Is this change in the focus is due to the increase of competitiveness in
Business? Elaborate. Also illustrate, the capabilities expected of information
systems in context of Operations Management.
3. Discuss the important features of Java. Describe the
Java development tools and the six functional packages included in Java
standard library.
4. What is the difference between a database and a data
warehouse? Take a small representative database from any organization and try
to convert it into a data warehouse. What are the visible advantages that you
can make out?
5. Define Artificial Intelligence. Why is it said that
some problems can only be solved through intuitive algorithms and thus are in
the AI domain? Identify some latest managerial trends and issues related to
applied AI technologies.
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Course Code : MS 08
Course Title : Quantitative Analysis for Managerial Applications
Assignment No. : MS-08/TMA/SEM-I/2017
1. The net incomes of a sample of large importers of
antiques were organized into the following table:
Net income Number of
($ millions) Importers
2 up to 6 1
6 up to 10 4
10 up to 14 10
14 up to 18 3
18 up to 22 2
(a) What is the table called?
(b) Based on the distribution, what is the estimate of
the arithmetic mean net income?
(c) Based on the distribution, what is the estimate of
the standard deviation?
2. The employees of Cartwright Manufacturing are awarded
efficiency ratings based on such factors as monthly output, attitude, and
attendance. The distribution of the ratings follows the normal probability
distribution. The mean is 400, the standard deviation 50.
(a) What is the area under the normal curve between 400
and 482? Write this area in probability notation.
(b) What is the area under the normal curve for ratings
greater than 482? Write this area in probability notation.
(c) Show the facets of this problem in a chart.
3. Advertisements by Star Fitness Center claim that
completing its course will result in losing weight. A random sample of eight
recent participants showed the following weights before and after completing
the course. At the .01 significance level, can we conclude that the students
lost weight?
Name Before After
Himmat 155 154
Chandan 228 207
Mohan 141 147
Meera 162 157
Cimola 211 196
Peterson 164 150
Reddy 184 170
Prakash 172 165
(a) State the null hypothesis and the alternate
hypothesis.
(b) What is the critical value of t?
(c) What is the computed value of t?
(d) Interpret the result. What is the p-value?
(e) What assumption needs to be made about the
distribution of the differences?
4. What is time series analysis? Decompose a time series
into its various components and describe them.
5. What is a random variable? How is it used to define a
probability distribution? Make the probability distribution of “scores facing up”
in a throw of two dice.
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Course Code : MS-09
Course Title : Managerial Economics
Assignment Code : MS-09/TMA/SEM-I/2017
1. Opportunity costs are the ‘costs of sacrificed
alternatives.’ Discuss with the help of examples.
2. How are income effect and substitution effect
important in explaining the negative slope of demand functions? Explain giving
examples from real world.
3. When there are 2 inputs K, L, given the price of
capital (PK)= 10 and price of labour (PL)=20. Total Expenditure C=100. Draw and
explain the effect on the isocost curve in case of the following:-
(i) decrease in price of labour (PL)=10
(ii) increase in the price of capital (PK)= 20
(iii) decrease in the price of capital (PK)= 5
(iv) increase in the firms budget with no change in the
price of labour and capital.
4. Explain the difficulty in sustaining collusion with
the help of prisoner’s dilemma.
5. Briefly discuss the Chronology of Indian Telecom
Deregulation from the year 2003 to present times.
6. Write short notes on the following:-
(a) Market Demand curve
(b) Optimal Input Combination
(c) Peak Load Pricing
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Course Code : MS - 10
Course Title : Organisational Design, Development and Change
Assignment Code : MS-10/TMA/SEM-I/2017
1. Describe various approaches to understand
organisations and their relevance in the present day context. Give examples.
2. Describe and discuss any three types of organizational
structures and their advantages and disadvantages with examples.
3. Briefly discuss the concept and purpose of
organizational diagnosis. Discuss interview as a diagnosistic tool and it’s
limitations with relevant examples.
4. What are the different stages of organizational
development? Discuss T- Group Training as an intervention for organizational
Development with an example.
5. Describe and discuss the competencies required for a
change agent.
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Course Code : MS-11
Course Title : Strategic Management
Assignment No. : 11/TMA/SEM-I/2017
1. Select a specific type of business that you may wish
to start.
a) Develop a written mission statement for that business.
b) Formulate a set of goals for the business
c) Formulate specific and verifiable objectives in the
lines of the goals.
d) Devise a statement of social responsibility for the
business.
2. Explain the three generic strategies for a Small
Business Unit (SBU). Also give an example of a business unit that competes with
each strategy.
3. Assume that an airline company has changed its
strategy from low-cost to low-cost-differentiation strategy. Describe an appropriate
organization cultures for that company.
4. Differentiate between leadership and management.
Support your answer with the help of examples.
5. Explain the concept of balanced scorecard (BSC)? As a
strategist what challenges will you face while developing and implementing a
BSC? Discuss.
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Course Code : MS - 21
Course Title : Social Processes and Behavioral Issues
Assignment Code : MS-21/TMA/SEM - 01 /2017
1. Briefly discuss the evolution of the concept of
Motivation and its importance in organizational scenario. Describe any two
theories of motivation and their relevance.
2. Briefly describe the factors affecting interpersonal
relations. Discuss “Johari Window” model with reference to enhancing
interpersonal relations with examples.
3. Discuss the importance of Behaviour Modification in
organisations and ethical issues involved in it.
4. What is the difference between a Group and a Team?
Discuss the process of building effective teams and maintaining them.
5. Discuss Perceptual Selectivity and Perceptual
Organisation. What are the Perceptual errors which occur in the organisation
and how to overcome these?
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Course Code : MS - 22
Course Title : Human Resource Development
Assignment Code : MS-22 /TMA/SEM - I/2017
1. What are various methods which could be employed to improve
business ethics in an organisational set up? How could personal ambition be
balanced with shared ambition? Explain with suitable examples. Briefly describe
the organisation and the system you are referring to.
2. What is a profession? Briefly explain the
characteristics of a profession, and differentiate profession with occupation?
Explain with suitable examples.
3. Briefly define and discuss the dynamics of diversity,
power, and mentorship in an organisational set up. Explain with suitable
organisational examples. Briefly explain the organisation and the situation you
are referring to.
4. Explain various facets of knowledge management and its
approaches. How could professional knowledge and expertise be leveraged in an
organisational set up? Explain with suitable examples. Briefly describe the
organisation you are referring to.
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Course Code : MS - 23
Course Title : Human Resource Planning
Assignment Code : MS-23 /TMA/SEM - I/2017
1. Explain the concept of Human Resource forecasting.
Describe the forecasting demand for employees in any organization you are
familiar with. Discuss the issues in demand forecasting.
2. Explain the concept of job evaluation and objectives
of job evaluation. Describe the various job evaluation methods with suitable
examples from any organization you are familiar with.
3. Discuss the aims and objectives of career planning.
Describe the process, structure and benefits of career planning. Explain at
least two ways that career planning might benefit an individual.
4. Explain the concept, need and scope of HR Audit.
Describe the essential steps involved in the auditing process being followed in
any organization you are familiar with.
5. Discuss the role of human resource measures and audit
in Human Resource Planning system. Describe the transformational process
through social, economic, organizational and technological changes at work
place.
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Course Code : MS - 24
Course Title : Employment Relations
Assignment Code : MS-24 /TMA/SEM - I/2017
1. Explain the historical perspective of Industrial
relations in India. Discuss the issues and challenges facing by the
organizations related to industrial relations in an organization you are
familiar with.
2. Explain the meaning, origin and growth of trade unions
in India. Describe the present trade union scenario of an industrial area with
which you are familiar. What are your suggestions for strengthing the trade
unions in India.
3. Explain the concept and objectives of Workers
Participation in Management (WPM). Describe the structure, levels of
participation, degrees and forms of participative management in an organization
you are familiar with.
4. Explain the meaning and context of grievance. Describe
various approaches of grievance resolution in your opinion which approach is
most effective and why?
5. Describe the new perspectives of 1990s. Discuss the
implications of post modernism for employment relations. Explain the latest
developments in HRM for industrial relations issues with suitable examples.
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Course Code : MS-41
Course Title : Working Capital Management
Assignment No. : MS-41/TMA /SEM-I/2017
1. As a Finance Manager describe the various factors that
you would take into consideration before assessing the working capital
requirements.
2. The Average Monthly Usage of a particular item in
Reliable Industries Limited in the current year is expected to be 3000 units.
The fixed cost per order is Rs. 1500/-. The purchase price is Rs. 2400 per box,
containing a dozen units in each box. It, however, is not necessary to order
for the full box of 12 units. The inventory carrying cost is 25% of the
inventory value per annum. The quantity discount allowed per unit is 2%.
What will be the Optimum Order Quantity in each of the
following three cases, on an Annual Usage Basis:
When the minimum order size required for quantity
discount is:
(a) 1000 units
(b) 3000 units
(c) 10,000 units
Give reasons for your specific answers in each of three
cases separately, duly supported by facts and figures.
3. “Trade credit is regarded as a spontaneous source of
short term finance”, discuss and comment.
4. The management of Royal Industries has called for a
statement showing the working capital to finance a level of activity of
1,80,000 units of output for the year. The cost structure for the company’s
product for the above mentioned activity level is detailed below:
Cost per unit
Raw material Rs. 20
Direct labor 5
Overheads (including depreciation of Rs. 5 per unit) 15
---
Profit 40
Selling price 10
---
50
---
Additional information:
(a) Minimum desired cash balance is Rs. 20,000.
(b) Raw materials are held in stock, on an average, for
two months.
(c) Work-in-progress (assume 50% completion stage) will
approximate to half- a-month’s production.
(d) Finished goods remain in warehouse, on an average,
for a month.
(e) Suppliers of materials extend a month’s credit and
debtors are provided two month’s credit; cash sales are 25% of total sales.
(f) There is a time-lag in payment of wages of a month;
and half-a-month in the case of overheads.
From the above facts, you are required to prepare a
statement showing working capital requirements.
5. Discuss the critical decisions that you need to take
in working capital management. Emphasize the important ways in which those
decisions differ from those concerned with the management of the fixed capital
of a business.
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Course Code : MS-42
Course Title : Capital Investment and Financing Decisions
Assignment No. : MS-42/TMA /SEM-I/2017
1. What is cost of Capital? How is it calculated for
different sources of Capital? How is average weighted cost of Capital measured?
2. Discuss the various components of project planning.
Explain the application of work breakdown structure in monitoring and
controlling a project.
3. What are major global sources of financing?
Distinguish between Foreign Direct Investment and Portfolio Investment.
4. What are the major factors that are taken into
consideration for determining the dividend policy of a company? Compare
Walter’s Model with Gordon’s Model and examine their rationality.
5. What is financial engineering? Briefly discuss the
financial engineering process that you will follow while developing new
products or solutions.
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Course Code : MS-43
Course Title : Management Control Systems
Assignment No. : 43/SEM-I/2017
1. What are the implications of the ethical dimension in
Management Control? Explain with the help of organisation of your choice. Give
your suggestions on how the Management Control System could be made more
effective?
2. ‘Every Responsibility Centre Manager in an
organisation is an Expense Centre Manager also’. Do you agree with this
statement and if so, try to demonstrate the same by giving examples.
3. Explain Performance Reporting in detail? What are the
uses and limitations of Performance Reports?
4. What are the difficulties that you may face while
designing the Management Control System for service organisations. You may
select any service organisation of your choice.
5. Study the ‘Thana District co-operative Fisheries
Project (B)’ case given in Block 5 of this course and answer the questions
given at the end of the case.
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Course Code : MS - 51
Course Title : Operations Research
Assignment Code : MS-51/TMA/SEM - I /2017
1. Enumerate, with brief description, some of the
techniques of O.R. Describe the various steps involved in O.R. study.
2. The final product of a firm has a requirement that it
must weigh exactly 150 kg. The two raw materials used in the manufacture of
this product are A with a cost of Rs. 2 per unit and B with a cost of Rs. 8 per
unit. Each unit of A weighs 5 kg. and each unit of B weighs 10 kg. At least 14
units of B and no more than 20 units of A must be used. How much of each type
of raw material should be used for each unit of the final product if cost is to
be minimized?
3. Discuss briefly:
(a) The general similarities between dynamic programming
and linear programming.
(b) How dynamic programming differs conceptually from
linear programming?
4. What constitutes inventory ordering costs, carrying
costs and stock out costs? Explain the behaviour and relationship of these
costs.
5. One hundred unemployed people were found to arrive at
a one-person state unemployment office to obtain their unemployment
compensation cheque according to the following frequency distribution.
Inter- arrival Frequency Service Time Frequency
Time (min) (min)
2 10 2 10
3 20 3 20
4 40 4 40
5 20 5 20
6 10 6 10
The state office is interested in predicting the
operating characteristics of this one-person state unemployment office during a
typical operating day from 10:00 a.m. to 11:00 a.m. Use simulation to determine
the average waiting time and total time in the system, and the maximum queue
length.
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Course Code : MS - 52
Course Title : Project Management
Assignment Code : MS-52/TMA/SEM - I /2017
1. What is the concept of concurrent engineering in
project management and how can it be used to optimise project durations?
2. Economic analysis is done from societal point of view
in contrast to financial analysis which is a private appraisal from the
viewpoint of a producer. How does it bring about a change in the methods of
evaluation? Describe with examples.
3. A project comprising of eight tasks (A to H) has the
following characteristics:
Tasks Preceding Tasks Time Duration in Weeks
Optimistic Most Likely Pessimistic
A None 2 4 12
B None 10 12 26
C A 8 9 10
D A 10 15 20
E A 7 7.5 11
F B, C 9 9 9
G D 3 3.5 7
H E, F, G 5 5 5
(a) Draw an AOA network. Carry out all the calculations,
determine the critical path and mark it in the network. What is the total
project duration.
(b) What is the probability of achieving the project
within the deadline of 30 weeks?
4. ‘Contract Planning’ phase of project is often compared
with constructing the foundations of a building – building will be as strong or
as weak as its foundation. Justify.
5. (a) Explain the use and advantages of squared networks
in project management.
(b) What are network-based milestone charts and what are
their advantages and disadvantage as compared to squared networks?
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Course Code : MS - 53
Course Title : Production/Operations Management
Assignment Code : MS-53/TMA/SEM - I /2017
1. A principle feature of JIT and TQM is large-scale
employee involvement and employee empowerment. What do these concepts mean?
Explain with suitable examples.
2. What are the various methods of judgmental
forecasting? Comment on possible errors that are associated with judgmental forecasting.
Suggest some do’s and don’t for carrying out judgmental forecasting.
3. Capacity will be modified in response to demand.
Demand will be modified in response to capacity. Which of these two statements
is correct? Give reasons for your answer.
4. Discuss briefly the major differences between
aggregate planning in manufacturing and aggregate planning in services. Give
suitable examples.
5. Operations personnel usually have a large volume and
variety of resources at their command- they should endeavor to make effective
and efficient use of these resources to achieve the largest outputs. Comment!
What are the approaches for enhancing the utilization of resources?
6. Discuss the impact of new technologies on the role of
an Operations Manager in an organization? Give suitable examples.
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Course Code : MS - 54
Course Title : Management Information Systems
Assignment Code : MS-54/TMA/SEM - I /2017
1. What is the relevance of the Nolan’s Stage Growth
Model for the study of information systems in today’s organisation?
2. What are the various stages of a system development
life cycle and how are the efforts distributed over these phases?
3. What are the various ways in which serial transmission
can be achieved? Explain each way in detail.
4. List the five problems which may motivate an
organization to move toward the database approach. Explain the significance of
each one to a manager to an organization.
5. (a) “Compute virus is a major threat to compute
security.” Justify the statement.
(b) Why should there be law against benign computer virus
maker? What harm can it cause to your computer?
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Course Code : MS - 61
Course Title : Consumer Behaviour
Assignment Code : MS-61/TMA/SEM - I/2017
1. Differentiate between organizational buying and
individual buying. Taking any product of your choice for your personal purchase
and for organizational purposes, explain the differences.
2. Briefly explain the concept of family life cycle.
Which stage of the family life cycle could constitute a lucrative segment for
the following? Giver reasons for your answer. Recommend a positioning strategy
for each:
(a) Pizza (Takeaway and delivery only)
(b) Branded Gold Jewellery
3. ABC is a prominent company in the travel and vacation
industry (both domestic and international).
(a) Describe how the company can use VALS
(b) Which segments should it target and why?
4. Explain the relevance of studying Howard Sheth Model
of consumer behaviour for a marketer.
5. What is the need to study post purchase behaviour of
consumers? Explain its implications for the marketers of consumer durables like
refrigerators and washing machines.
6. Why is information search behaviour important to the
marketers? Explain giving suitable examples.
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Course Code : MS - 62
Course Title : Sales Management
Assignment Code : MS-62/TMA/SEM – I/2017
1. (a) What are the major function of Sales Management in
the following situations.
(i) Cement company with all India operations.
(ii) Leading automobile components manufactures.
(iii) Company assembling Desktop Computers Systems.
(b) Explain the interdependence of Sales function with
the distribution function by taking two examples of your choice.
2. (a) What is Marketing Communication? Discuss, Explain
the various elements in the communication process and their role in the whole
communication process.
(b) What is a presentation? Describe the different types
of Sales Presentations. Discuss why presentation skills are important for a
Salesman.
3. (a) What is recruitment? Discuss the various sources
of recruitment that a firm can adopt.
(b) Explain the process of identifying training needs in
the following situations.
(i) Missionary Selling
(ii) Space Selling
(iii) Capital goods sales force.
4. (a) What are the major responsibilities of a Sales
Manager? Discuss by taking an example of your choice the role and challenges of
a Sales Manager.
(b) What are the objectives of Sales Planning? Pick up an
example of any FMCG Company and elaborate its importance.
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Course Code : MS - 63
Course Title : Product Management
Assignment Code : MS-63/TMA/SEM – I/2017
1. As a Brand Manager of a leading multi-speciality
hospital with all India operations, what brand name would you suggest? Justify
your choice.
2. Taking the example of toothpaste, explain how you can
generate new product ideas using:
(a) Attribute analysis
(b) Focus groups
3. Explain the factors influencing product line decisions
in respect of FMCG products.
4. Taking the example of a product of your choice,
explain how a company’s marketing mix strategies may vary depending on
different stages of its product life cycle.
5. Explain the various interpretations of the term ‘new
product’ giving suitable examples.
6. What do you understand by the term ‘convenience
products’ and ‘speciality products’? How does the buying behaviour differ for
the two? Explain its implications for the marketers.
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Course Code : MS - 64
Course Title : International Marketing
Assignment Code : MS-64/TMA/SEM - I/2017
1. What do you understand by the term ‘International Marketing’?
Explain the reasons for which firms enter international markets.
2. Explain the contents and significance of the following
documents:
(a) Commercial Invoice
(b) Packing List.
3. ‘Cultural diversities across countries impact the
marketing strategies of an international marketer’. Do you agree with the
statement? Justify your answer giving suitable examples.
4. Differentiate between the following:
(a) ‘Free Trade Area’ and ‘Customs Union’
(b) ‘Pre-investment’ and ‘Post investment’ planning for management
of political risk.
(c) ‘Ethnocentric’ and ‘Polycentric’ orientations.
5. What is the effect of ‘terms of delivery’ on the price
to be quoted by an exporter? Explain giving an example.
6. With the help of an example explain how a marketing
manager can use ‘country attractiveness/competitive strengths’ matrix to define
the directions of growth for the organization.
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Course Code : MS - 65
Course Title : Marketing of Services
Assignment Code : MS-65/TMA/SEM – I/2017
1. How is information search behaviour different in case
of services as compared to goods? Explain giving suitable examples.
2. Discuss the importance of non-monetary costs in
pricing decisions for services, taking the example of health care services.
3. ‘Customer waiting can be managed only by operations
management’. Do you agree with the statement? Justify your answer giving
suitable examples.
4. Is physical evidence equally important for all kinds
of services? Explain giving suitable examples.
5. Why do customers switch service providers? Can you do
anything as a marketer to prevent the customers from switching? Discuss.
6. Explain the Gronroos Model of service quality, taking
the example of a restaurant.
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Course Code : MS-91
Course Title : Advanced Strategic Management
Assignment Code : 91/TMA/SEM-I/2017
1. a) Discuss the nature and process of corporate
planning.
b) Select a company of your choice and explain the
behavioral implementation of corporate plan discussing details of the company.
2. Discuss the issues which result in bad Corporate
Governance citing examples. What measures should be taken to correct such
failures.
3. Discuss different market structures and their impact
on competition.
4. What are the characteristics of innovative
organizations? Giving the example of an organization, explain how creativity
contributes to the success of the organization.
5. What are the various types of Social Audit? Illustrate
and emphasize the need for social audit.
6. Write short notes on the following:
a) Product Life Cycle
b) Knowledge Management
c) Corporate Philanthropy
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Course Code : MS - 92
Course Title : Management of Public Enterprises
Assignment Code : MS-92/TMA/SEM - I/2017
1. Briefly discuss the various organizational forms which
a Public Sector Enterprise can take?
2. Explain the ideal way in which the Government should
interact with Public Enterprises to facilitate their operations in public
interest.
3. What is the need for setting up of State Level Public
Enterprises (SLPEs)? Discuss in detail with reference to any SLPE of your
choice.
4. Describe the Composition of the Board for the
Management of Administration of Public Enterprises. Examine how does it enjoy
wider responsibilities than the Boards of Private Sector Enterprises?
5. What are the benefits from privatization? Explain how
change of ownership improves efficiency?
6. Write short notes on the following:-
(a) Navaratna Dispensation
(b) Performance of Ports
(c) Labour Redundancy
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Course Code : MS - 93
Course Title : Management of New and Small Enterprises
Assignment Code : MS-93/TMA/SEM - I /2017
1. Explain how Government can create conducive
environment to facilitate the functioning of MSMEs.
2. How is technological process determined, once the
decision to make the product has been decided?
3. Discuss the common errors identified while formulating
the business plan.
4. What are the key strategic decisions in the selection
of product, its development and design along with the development of prototype?
5. How do the entrepreneurs estimate their needs and plan
their cash schedules? Explain.
6. Write short notes on the following :-
(a) Employment Creation
(b) Selection of Site
(c) Family Business
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Course Code : MS-95
Course Title : Research Methodology for Management Decisions
Assignment No. : MS-95/TMA /SEM-I/2017
1. A social scientist sampled 140 people and classified
them according to income level and whether or not they played a state lottery
in the last month. The sample information is reported below. Is it reasonable
to conclude that playing the lottery is related to income level? Use the .05
significance level.
Income
Low
Middle
High
Total
Played
46
28
21
95
Did not play
14
12
19
45
Total
60
40
40
140
(a) What is this table called?
(b) State the null hypothesis and the alternate hypothesis.
(c) What is the decision rule?
(d) Determine the value of chi-square.
(e) Make a decision on the null hypothesis. Interpret the
result.
2. What is of more value to the corporate world –basic,
fundamental, or applied research? Justify your reasoning!
3. Distinguish between secondary and primary methods of
data collection. Is it possible to use secondary data methods as substitutes of
primary methods? Justify your answer with suitable illustrations.
4. What is a systematic sample? How is it selected? What
are the advantages and disadvantages of a systematic sample?
5. Discuss the applications of rating scales in various
functional areas of management.
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Course Code : MS-423
Course Title : Marketing of Financial Services
Assignment Code : MS-423/TMA/SEM-I/2017
1. How does a stimulus response theory work in marketing?
Explain and discuss in detail the marketing applications of Marshallian model
and Pavlovian model.
2. What are the characteristics of product mix? Explain
the important stages in the life - span of a product and discuss as to how it
helps in the marketing of banking products.
3. Discuss the activities associated with the management
of Issue of Securities and the role played by Lead Manager in managing the
Pre-Issue and Post-Issue activities.
4. Explain the risks associated with Pension Funds. How
can the performance of these funds be measured? Discuss.
5. What is 'Internet Banking'? Explain the benefits of
Internet Banking.
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Course Code : MS-424
Course Title : International Banking Management
Assignment Code : MS-424/TMA/SEM-I/2017
1. What do you understand by International Banking?
Explain the various factors that lead to the growth of international banking.
2. Explain the role and functions of New Development Bank
established by BRICS.
3. What is ‘Choice of Law’? Why is it important? Discuss
the various factors that influence the choice of law.
4. What is International Bond Market? Explain the
different types of Bonds floated in the financial markets.
5. Visit a Bank of your choice and study the
Online-Banking facility provided by it to the customers. Explain the various
problems of Online-Banking and the pre-requisites for its success.
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Course Code : MS-425
Course Title : Electronic Banking and IT in Banks
Assignment Code : MS-425/SEM-I/2017
1. What is a Data Warehouse? What is the primary
motivation for a bank to implement a data warehouse? Describe the process
involved in building a data warehouse.
2.(a) What is meant by System Audit? What is its
importance in a computerized environment? Describe the basic objectives of
System Audit.
(b) Explain the differences between Computer Audit and
System Audit.
3.(a) What is E-Business? Discuss how is E-Business
transforming key Business processes by using Internet Technologies.
(b) Distinguish between E-Business and E-Commerce.
4. (a) Describe the situations under which a person is
said to have committed computer crime.
(b) Explain the computer crimes falling under the
categories of Physical crimes, Software related crimes and Data related crimes
in the context of a Bank.
5. (a) Explain the major groups into which the Banking
software can be broadly categorized to support its diverse functions.
(b) Describe the features required for an Online Banking
Website with the help of a Bank’s Website.
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Course Code : MS-494
Course Title : Risk Management in Banks
Assignment Code : MS-494/SEM-I/2017
1. Explain the concept of risk in Banks. Discuss the
various measures undertaken by Reserve Bank of India while designing the
regulatory framework for Banks.
2. Visit a Bank of your choice and find out the risks
faced by banks in relation to Project financing and Working Capital financing
and how these risks can be mitigated?
3. What is Liquidity Risk and how is it different from
other risks? Explain the different measures of finding out the liquidity risk.
4. What do you understand by Capital to Risk-weighted Assets
Ratio (CRAR)? Why has this ratio been prescribed by Reserve Bank of India for
banks? Give the main details of this requirement.
5. What is Risk Adjusted Performance Evaluation? Explain
the basic principles of incentive systems and discuss the sound compensation
principles.
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Course Code : MS-495
Course Title : Ethics and Corporate Governance in Banks
Assignment Code : MS-495/TMA/SEM-I/2017
1 How task related values influence attitude towards
performance of duties? Discuss.
2 Explain the role of stakeholders in infusing ethics in
business.
3 Briefly examine the contributions of Narayana Murthy
Committee 2003, in improving corporate governance standards in India.
4 Enlist the key challenges facing sustainable
development. Elaborate ways to address sustainable development and their
practical implications.
5 Illustrate with the help of diagram the effect of
governance on strategy and discuss good corporate governance practices.
6 Write short notes on the following :-
(a) Whistle Blowing
(b) Basel II Guidelines
(c) Social Audit
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Course Code : MFP-1
Course Title : Accounting and Finance for Managers
Assignment Code : MFP-1/TMA/SEM-I/2017
1. Explain different types of risks in the financial
system. Point out the relationship between risk and return in Financial
Markets.
2. What do you mean by ‘Application Supported by Blocked
Amount’ (ASBA)? Describe the process involved for ASBA and discuss its
advantages.
3. What is ‘Rolling Settlement’? Describe the procedure
involved in Rolling Settlement and discuss its advantages.
4. Why do the investors need to have trading strategies
while investing in Financial Markets? Explain the popular trading strategies
and discuss the factors affecting them.
5. What is Arbitration? List down the documents that need
to be enclosed with Arbitration Application. What are the Do’s and Don’ts that
investors should bear in mind?
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Course Code : MFP-2
Course Title : Accounting and Finance for Managers
Assignment Code : MFP-1/TMA/SEM-I/2017
1. What are derivatives ? Discuss the major types of
derivative instruments and elaborate the uses of derivatives. Explain the scrip
selection criteria for derivatives segment.
2. List the various corporate actions due to which the
prices of derivative contracts has to be adjusted. How is the future price
adjusted for dividends, stock split and bonus issue ?
3. Explain the following : (a) Gamma (b) Theta (c) Delta
(d) Vega
4. What is 'Clearing and Settlement' ? Discuss the
settlement mechanism of option contracts.
5. What is meant by 'Mark to Market Margin' ? Explain the
concept of Value At Risk (VAR)
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Course Code : MFP- 3
Course Title : Commodity Markets
Assignment Code : MFP- 3/SEM-I/2017
1. Describe the regulatory framework for future delivery
in commodity markets in India and discuss the statutory functions of Forward
Market Commission.
2. Explain the various measures adopted by Commodity
Exchanges for the purpose of the Exchange Risk Management.
3. What are the important base metals traded
internationally on commodity exchanges? Write a note on any two base metals.
4. What is ‘Emissions Trading’? Discuss the use of
Futures on carbon credits for mitigating risk of increasing costs in control of
pollution.
5. How are commodity Futures Contracts priced? Explain
the meaning of Cost of Carry, Contango and Backwardation?
